The Main Idea



Artist: Father ft. Tommy Genesis

Label/Agency: Awful Records/Bach Agency

Awful Records' Father revisits his Who's Gonna Get Fucked First LP with the video for the simplistic and aggressive "Vamp," which features fellow record label member, Tommy Genesis. The two roam a forest as they rap along to their straight-forward and sexual tune and hold each other in the process. It may not seem like a love song, but it's a love song made in the way only Father knows how. - 2DOPEBOYZ

DIY ATLien Father has been on point with the visuals lately. Just a couple weeks ago he shared a video for “Alleyoop Swish” the lead single from his upcoming Lex Luger-produced EP,Someone Get These New Niggas. Today, he revisits this past spring’s Who’s Gonna Get Fucked First?, with the visuals for one of the standout tracks, “Vamp,” featuring Tommy Genesis. Father’s signature dozy, laid-back flow and low-end bass with sparse drum hits are complemented well by the JMP-directed clip. There isn’t much going on, but it’s so swaggy. Father and Genesis are just coolin’ in a fly gothic-style crib and its surrounding woods, lingering a bit in the greenhouse for some smokey shots as Genesis dances and sways in front of him. - STEREOGUM

Father revisits his Who's Gonna Get Fucked First? LP with a new video for "Vamp." The visual matches the track's brooding romance as the rapper joins Tommy Genesis in the forest to act out an Atlanta version of Twilight. -THE FADER

Director, Cinematographer, & Editor: JMP

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