The Main Idea
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FATHER - "SLIDE THRU"

 

Artist: Father ft. Stalin Majesty & Archibald Slim

Label/Agency: Awful Records/Bach Agency

"In honor of the release, Father also unveiled the JMP-directed visual for album cut "Slide Thru," a track with a beat simultaneously clunky and smooth. Slide thru, slide thru, Father lethargically chants as he dozes off in the passenger seat of a black Maserati headed to the bowling alley. “ - Fader

"Father dropped his I’m a Piece of Shit album last week and is rolling out visuals for the project starting with “Slide Thru.” Rolling through the neighborhood in a Maserati, Father and his Awful labelmates Archibald Slim and Stalin Majesty cruise to the bowling alley where they meet up for a few drinks and a few frames of bowling while chillin’ with a few beautiful women. Towards the end of the clip, a majority of the Awful Records crew shows up and “Slide Thru” becomes a family affair as the song fades out.” - XXL

"Featuring spots from Awful fam members Stalin Majesty and Archibald SLIM, the JMP-directed "Slide Thru" is a strangely sensual visual experience that pairs well with his languid delivery of lines like "Maserati papi, she like 'let me ride you'." Mostly composed of Father riding around Atlanta in a Maserati and chilling at a bowling alley, all interspersed in between color-blocked close-ups and shots of his fab baby pink "cunt" sweater, it's a luscious, low-key video that just makes you wanna get high, turn on cruise control and glide right into that Netflix & Chill situation you got going on.” - PAPER Mag

"Father’s new album I’m A Piece Of Shit dropped today, and to go along with it, he’s released the music video “Slide Thru,” featuring Archibald SLIM and Stalin Majesty. The video begins with Father riding around in a Maserati, trying to get a young woman of his liking to come through to his place. From there, we see Archibald SLIM laying his intentions flat out for the woman he’s trying to get at. All of these events in the video are rounded out by the AWFUL Records camp chilling at the bowling alley.” - Mass Appeal


Director, Cinematographer, & Editor: JMP

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