The Main Idea

ON SET

Behind the Scenes: Alicia Keys

Alicia Keys is one of the most prolific singer, songwriters of our generation. From her breakout single, Fallin’, to this month’s release of Here, Alicia’s soulful, iconic sound has become recognized as art on the most renowned level. With 15 Grammy Awards, a catalog of beautiful music, and perhaps most importantly, a lifetime of altruistic community work to her name, we were beyond excited at the chance to create this piece.

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Joseph Szela