The Main Idea
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WAYLENS

 
 

Client:  Waylens

Project: Waylens Camera Product Launch

Waylens is a new intelligent camera system designed to integrate a car's data over HD driving footage, with a seamless mobile app platform for sharing. We worked with the team at Waylens to create an attention-grabbing video showing different styles of drivers that aligned with their target market. Waylens successfully leveraged the video to raise over $600k in 30 days on their Kickstarter campaign. Press features included Cnet, BostInnoBoston.com, and more.


Director: Joey Szela
Directors of Photography: Galin Foley & James Pereira
Sound: Andrew Percival
Aerial Footage: Paolo Pereira
Editor: Joey Szela
Assistant Editor: Andrew Percival
Production Assistants: Theo Kerlin & Darin Alcolea

Models:
- Claudio Carreio
- Ana Serpa Rodrigues
- Matt Twietmeyer
- Will Fisher

Locations:
- Sao Miguel, Azores, Portugal
- Stowe, VT
- Boston, MA
- Chester, NJ
- Brooklyn, NY

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